How to Make a Smaller Poster

How to Make a Smaller Poster

How do you create a poster or adapt a poster design to smaller sizes (such as 35 × 50 cm) — or even to different formats?(drukarnia)

This potential should be considered from the design stage. It's important to analyze the image carefully to ensure it will work across all the required formats.

Above all, the legibility of information must be a top priority.
Since the poster might be displayed in unexpected locations (like the bottom of a window, on store shelves, or among many other posters), the fonts and event name must be easy to read from a distance.

Let's Quickly Review the Key Steps in Creating a Poster and the Best Software to Use

1. Create the Main Image

Use Inkscape, Adobe Photoshop, or Adobe Illustrator to create your image.
If possible, keep the background and the main image on separate layers to make editing easier later.

2. Add Text and Information

Place the guide image over the background using a vector graphics application like Illustrator or Inkscape, or a layout program like Adobe InDesign.

Text and information can interact creatively with the image and its contours—it doesn't always have to sit on top.
Important: Check the contrast, tones, and brightness in the area where the text will be placed to ensure it remains easily readable.

Tip: White text usually works best on dark backgrounds!

3. Insert Logos and Additional Elements

Now add logos and other graphic elements.
You can play around with transparency and blending effects like "Multiply."

Since last-minute changes are often needed, it's best to keep all logos and elements on separate layers for easy editing. (montaż reklam)

4. Finalize and Prepare the Document for Printing

Both InDesign and Illustrator make it easy to export your project as a PDF.

Before exporting:

• Check for any errors InDesign might flag, like low-resolution images, font issues, or transparency problems.

• Convert fonts into paths (outlines) to prevent text issues at the printer.

Always save two versions:

• One with editable fonts

• One with fonts converted to paths

Use default PDF settings when creating the final print file.

Once that's done, submit your file for printing—and wait for your posters to arrive!

Then the last step belongs to the poster artist, who will paste your design onto walls for everyone to see.

Final Thought

The poster gives graphic designers and clients a beautiful opportunity: to color the walls of our cities—even if only for a short time!
It's satisfying to create visually appealing work that momentarily transforms urban spaces into something more vibrant and alive. (druk wizytówek)